A Breakthrough

I wish I was in the head space that I am in now a week ago. I will try to orgainse my thoughts so please bear with me...

I was just on the toilet (how many flashes of inspiration have come on the toilet?) and I was reading the Habitat, the ACF supporters' magazine (yes I am actually a financial supporter of ACF), when it hit me that a lot of the content of the magazine wasn't on the website, at least not readily visible, but that a lot of it should be. Even though there is a 'Latest Media Releases' section on most of the site pages, the magazine still felt more current, more whole, for lack of a better word. The mag also felt more browsable, there was more value added content such as advertisments for environmental things (products, holidays, events) and updates and photos of recent events. It also struck me that a pdf version of the mag isn't available online, even to signed in members, which is odd for an environmental charity not to have a 'please don't waste resources printing and posting a mag to me every quarter, I'll just read it online' option.

The mag also has: book and DVD reviews, a small 'gifts in memory' section naming supporters who have lefe bequests in their will (a nice touch at humanising thier donors) and some great information graphics that are sadly and noticably missing from their website.